Is Kat Von D Cruelty Free and Vegan?

Quick Answer : Is Kat Von D Cruelty Free and Vegan?

Kat Von D beauty is a cruelty free brand with PETA certification.  This brand does not test its products or ingredients on animals during production or distribution. The company doesn’t authorize any third-party testing and doesn’t sell its products in mainland China. Kat Von D beauty is a 100% vegan brand.

KVD vegan beauty made its debut into the cosmetic industry in 2008 and immediately announced its presence as a vegan makeup brand. This vegan beauty brand became a subsidiary of Kendo in 2020. 

The cosmetic industry is experiencing a significant shift.

Many individuals are now paying considerable attention to the testing policy of their favorite brands. If you are wondering if KVD Vegan Beauty is cruelty free and 100% vegan, we share your worries.

We have made a critical evaluation of this brand, and you will have your answer in this article.

Is Kat Von D Beauty Cruelty Free?

A brand that would be certified as cruelty free must meet up with specific considerations, which we duly considered for KVD Vegan Beauty. 

  • Their products or any of its ingredients must not be tested on animals even when requested by law
  • Their product should not be sold in mainland China 
  • They should not allow any third-party testing of their products or its ingredients on animals

Are Kat Von D Beauty Products Tested On Animals? 

KVD Vegan Beauty does not test any of its products or ingredients on animals.

The company does not carry out any pre-production or post-production animal test for its formulations or products.

Source : Kendo Holdings Website

Above is KVD Vegan Beauty’s statement on animal testing on its official website. This statement translates to the fact that they do not engage themselves in any animal testing.

The company affirms that they have not been testing on animals and won’t engage in such. 

Do they test animals when required by law? Or use a third party? 

KVD Vegan Beauty does not test its products on animals even when the law requires such tests.

Instead of submitting products to animal tests, the company would prefer to withdraw and keep its products off areas like that. 

Likewise, KVD Vegan Beauty does not use any third-party testing; neither do they authorize their retailers to test their products.

Similarly, they don’t permit any form of third-party testing even by their ingredient suppliers to maintain its cruelty free status. 

Are Kat Von D Beauty products sold in China?

KVD Vegan Beauty does not sell its products in mainland China because animal testing is required by law in China.

This company has a strict policy against animal testing; hence, they have kept their products off the Chinese market. 

Does Kat Von D Beauty have Cruelty free accreditation certifications?

KVD Vegan Beauty makes a firm stand with its animal testing policy; consequently earning itself a PETA cruelty free certification. 

Source : PETA Website

KVD Vegan Beauty is certified by PETA BEAUTY WITHOUT BUNNIES.

This certification means that this company does not test its products or ingredients on animals at any phase of their production processes.

Similarly, the brand does not submit its products for testing on animals even when the law requires it. 

Is Kat Von D Beauty Parent company Kendo cruelty free? 

Kendo owns KVD Vegan Beauty. Kendo itself is an LVMH Corporation subsidiary, which is not a cruelty free brand. LVMH will submit its products to animal testing when the law requires it. 

However, Kendo and LVMH Corporation do not force their subsidiary brands to conform to their animal testing policy.

Consequently, KVD Vegan Beauty can maintain its cruelty free status despite being owned by a non-cruelty parent company. 

Is Kat Von D Beauty Vegan?

Vegan products are products that do not contain any animal ingredients or animal-derived ingredients. It is difficult to say precisely if KVD vegan beauty is 100% vegan or not.

However, this brand claims to be 100% vegan. 

Source : Kendo Holdings Website

KVD Vegan Beauty announced plans to formulate its products to become completely vegan in 2016.

And since this announcement, KVD Vegan Beauty has consistently released reformulated vegan products starting with its popular shade + Light Contour Palette, where carmine was removed.

However, it is best to check through the ingredient list of any product you intend to buy. 

Nevertheless, KVD Vegan Beauty does not have a vegan certification despite achieving an almost 100% vegan status. 

Summary 

KVD Vegan Beauty is a cruelty free makeup brand that is certified by PETA.

The brand does not test any of its products or ingredients on animals and does not sell in mainland China.

KVD Vegan Beauty is a 100% vegan brand with an extensive list of vegan cosmetics products.