Is Alberto V05 Cruelty-free and Vegan?

Is Alberto V05 Cruelty-free and Vegan?

No, Alberto is not cruelty-free. This means they test their ingredients, formulations, or final products on animals. The company is owned by Unilever, which is also not cruelty-free. Their products are not 100 percent vegan, as some of them contain animal-derived ingredients.

Alberto is a shampoo and conditioner company. It is under Alberto-Culver, which was an American corporation that majored in the manufacture of hair and skin beauty products.

It is now under Unilever, which was founded in 1955. Their headquarters are at 2525 Armitage Avenue, Melrose Park, Illinois, US.

Is Alberto V05 Cruelty-free?

No, they are not cruelty-free. A while back, it was difficult for customers to know which brand or products were cruelty-free.

All we had to rely on was the company’s official statement, which was rare and sometimes inaccurate. This is no longer the case.

Today you can easily know if a brand is cruelty-free by considering the following criteria:

  • The company does not conduct any form of animal testing on their products
  • Their ingredients are free from any animal-derived ingredients
  • They do not allow third-parties to test their products on their behalf
  • The company does not sell its products in China
  • They do not sell their products in countries where animal testing is a law requirement.

After in-depth research, we found out that Alberto V05 does sell in China. Some of their products also contain animal-derived ingredients, which makes them not 100 percent vegan.

Given that they sell their products in China, they allow their products to be tested on animals, hence not cruelty-free.

Are Alberto V05 products tested on Animals?

Yes, Alberto products are tested on animals since they sell their products in countries where animal testing is compulsory.

Their parent company Unilever claims that they are against animal testing; however, if a country’s law or regulatory body demands that a product be animal tested, they will abide.

The following is their statement on animal testing.

Source: Unilever Website

Countries such as China are notorious for testing cosmetic products on animals.

Are Alberto V05 products sold in China?

Yes, Alberto V05 sells its products in China. This usually means that their products are tested on animals as China has strict laws regarding cosmetics.

All the cosmetic products sold in the People’s Republic in China must be tested on animals to ensure they are safe for human use. This is why most cosmetic brands that sell in China are not cruelty-free.

Some cruelty-free brands refuse to sell their products to China because of this law. However, Alberto V05 still sells its products there, even if it costs the animals their lives.

Does Alberto V05 have Cruelty-Free Certifications?

Given that its products are tested on animals, we do not believe they are cruelty-free certified. We looked them up on the cruelty-free list on PETA’s website, but they were not listed.

It is very unlikely that they would be certified as cruelty-free by any animal’s rights organization, such as Leaping Bunny or PETA.

Is Alberto V05 Owned by another Company?

Yes, Alberto V05 is owned by another company, Unilever.

It is a British and Dutch consumer goods company founded on 2 September 1929 in the United Kingdom by Georg Schicht, Antonius Johannes Jurgens, Lever Brothers, and Samuel van den Bergh.

Unilever has its headquarters in London. Their mission is to meet people’s hygiene, personal care, and nutrition needs to help them feel and look good.

Are Alberto Products Vegan?

A product is referred to as vegan when all the ingredients used make it free from any animal-derived ingredients. This includes by-products such as honey and beeswax.

Alberto V05 products are not 100 percent vegan because some of them contain animal-derived ingredients. Always make sure you look at the ingredients list of any product you are purchasing.

You may find that sometimes companies do not display their full ingredients list, so it is safer to look them up.

This is also important when identifying cruelty-free brands or products as some claim they are cruelty-free when they are not. Look for official cruelty-free certification from well-known animal rights organizations.


We think Alberto products are fantastic; however, their approach to animal cruelty is disheartening. We would like to think that harming animals just so your products could be sold in a particular country is not fair.

That is why some companies refuse to sell their products where the law requires them to be tested on animals. We hope Alberto V05 will follow in their footsteps.