Is Anastasia Beverly Hills Cruelty-Free and Vegan?

Quick Answer: Is Anastasia Beverly Hills Cruelty Free and Vegan?

Anastasia Beverly Hills is a cruelty-free brand that does not test any of its products or ingredients on animals before, during, or after production. Likewise, the company does not authorize any third-party testing; hence, they don’t sell their products in mainland China. Also, Anastasia Beverly Hills products are not 100% vegan because some of their products contain animal-derived ingredients.

Anastasia Beverly Hills started as a saloon in 1997 before starting its product line in 2000. The company manufactures prestige cosmetics for a variety of potential consumers.

Anastasia Beverly Hills cosmetics is focused on the quality and safety of its products.

Nevertheless, many concerned individuals still have specific questions about this brand, mainly about its cruelty free and vegan status.

We have made a thorough analysis of this brand, and you will have your answer to these questions in this article.

Is Anastasia Beverly Hills Cruelty-Free?

A brand that would be certified as cruelty free must meet up some essential criteria and standards. These factors are duly considered for Anastasia Beverly Hills to ascertain its cruelty free status.

  • Their products or any of its ingredients must not be tested on animals even when requested by law
  • Their products should not be sold in mainland China
  • They should not allow any third-party testing of their products or its ingredients on animals

Are Anastasia Beverly Hills Products Tested On Animals?

Anastasia Beverly Hills does not test any of their products, formulations, or ingredients on animals before, during, or after manufacturing.

Source: ABH Website

Anastasia Beverly Hills made a clear stand about its cruelty free position on its official website.

The above statement is the company’s declaration of its cruelty free status, and it affirms that the company is committed to cruelty free formulation, development, and testing.

Do they test animals when required by law? Or use a third party?

No! Anastasia Beverly Hills does not test its products on animals even when required by law or authority. Laws in some countries and regions mandates animal testing on imported cosmetic products.

This brand prefers to keep off such areas rather than submit its products for animal testing.

Similarly, Anastasia Beverly Hills does not permit any form of third-party testing even by their ingredient suppliers, retailers, or distributors.

Are Anastasia Beverly Hills products sold in China?

No! Anastasia Beverly Hills does not sell its products in mainland China because Chinese law requires animal testing.

Anastasia Beverly Hills prefers to stay off the Chinese market to preserve its no-animal testing policy rather than submit and pay its products to be tested on animals.

Consequently, Anastasia Beverly Hills focuses its sales in countries that doesn’t require animal testing for cosmetics product marketing.

Does Anastasia Beverly Hills have Cruelty free Accreditations Certifications?

Anastasia Beverly Hills meets all required standards and criteria to be certified as cruelty free. Hence, Anastasia Beverly Hills has a cruelty free accreditation certification.

Source: Peta Website

Anastasia Beverly Hills is certified by PETA Beauty without Bunnies. This certification validates that Anastasia Beverly Hills does not carry out any form of animal testing on their products.

Likewise, they don’t permit any third party to carry out the test on their behalf, including law and health authorities.

Is Anastasia Beverly Hills Owned By Another Company?

Anastasia Beverly Hills is an independent company owned by Romania-born beauty entrepreneur Anastasia Soare.

Is Anastasia Beverly Hills Vegan?

Vegan products are products that are devoid of any animal material or animal-derived ingredients. As much as Anastasia Beverly Hills is vegan friendly, its products are not 100% vegan.

Some of the company’s products contain animal-derived ingredients and by-products such as beeswax, lanolin, and carmine.

Consequently, Anastasia Beverly Hills does not have a vegan certification. Nevertheless, the brand has a lot of vegan products, and these products include;


  • Brow Wiz®
  • Brow Pro Palette
  • Brow Primer
  • Brow Powder Duo
  • Better Together Brow Kit
  • Tinted Brow Gel – Blonde, Espresso, Granite, Caramel, Chocolate, Brunette
  • Pro Pencil
  • Perfect Brow Pencil
  • Dipbrow® Pomade
  • Clear Brow Gel


  • Pro Pencil
  • Norvina Pro Pigment Palette Vol. 4
  • Norvina Pro Pigment Palette Vol. 3
  • Norvina Pro Pigment Palette Vol. 2
  • Norvina Pro Pigment Palette Vol. 1
  • Norvina Glitter
  • Norvina Electric Cake Liners
  • Waterproof Creme Color
  • Loose Glitter
  • Liquid Liner
  • Glitter Adhesive
  • Eye Primer



  • Stick Foundation
  • Shimmer Body Oil
  • Luminous Foundation
  • Loose Setting Powder
  • Hydrating Oil
  • Dewy Set Setting Spray

Glow Kits & Highlighters

  • Sun Dipped Glow Kit
  • Sugar Glow Kit
  • Dream Glow Kit
  • Aurora Glow Kit
  • Nicole Guerriero Glow Kit
  • Moonchild Glow Kit
  • Stick Foundation
  • Shimmer Body Oil
  • Luminous Foundation
  • Loose Setting Powder
  • Hydrating Oil
  • Dewy Set Setting Spray
  • Loose Highlighter
  • Liquid Glow
  • Illuminators

Contour & Bronzer

  • Powder Bronzer
  • Contour Refil
  • Powder Contour Kit
  • Contour Cream Kit


  • Blush Trios
  • Blush Kit – Radiant, Gradient


  • Lip Gloss
  • Matte Lipstick
  • Lip Primer
  • Liquid Lipstick (some shades contain beeswax and carmine)
  • Shades that are vegan: Allison, Ripened Red, Ashton, Bittersweet, Bohemian, Clover, Rio, Crush, Rock Sand, Currant, Dazed, Starfish, Dolce, Dusty Mauve, Strawberry, Faded Terracotta, Grim, Hudson, Insomniac, Redwood, Kathryn, Madison, Poet, Malt, Maude, Stripped, Mulberry, Nocturnal, Requiem, Soft Lilac, Trouble, Naked, Tulip, Violet


  • Some of Anastasia Beverly Hills makeup brushes contain animal-derived ingredients from goat, pony, or sable hair. However, this brand has synthetic bristle brushes that are free from animal materials, these products are:
  • Duo Brush #20
  • Duo Brush #12
  • Brush 7B
  • Brush #3
  • Brush #18
  • Brush #15

Pro Brushes

  • A4 Cream Shadow Brush
  • A30 Domed Kabuki Brush
  • A3 Firm Shader Brush
  • A28 Precise Eyeliner Brush
  • A27 Small Firm Shader
  • A2 Precise Concealer
  • A1 Flat Definer Brush
  • A7 Large Blending Brush
  • A6 Buff and Blend Brush
  • A5 Small Blending Brush
  • Better Together Brow Kit

The vegan list is updated from time to time. Therefore, it is best to check through the ingredient list of any product you intend to purchase to ascertain its vegan status.


Anastasia Beverly Hills is a cruelty free company certified by PETA Beauty without Bunny. The company does not authorize any third-party animal-testing, and it does not sell its products in mainland China.

Anastasia Beverly Hills is not 100% vegan but has a long list of vegan products.