Is Athar’a Pure Cruelty-Free and Vegan?

Quick Answer: Is Athar’a Pure Cruelty Free and Vegan?

Athar’a Pure is a cruelty free brand with certifications from both PETA and Leaping Bunny. This company does not test its ingredients or formulations on animals at any point of its production and distribution, and the company does not sell its products in mainland China. Also, Athar’a Pure is 100% vegan because none of its products contain any animal-derived ingredients.

Athar’a Pure is a brand that integrates ancient Eastern and Ayurveda knowledge into modern lifestyles. The brand has remained a consistent and fast-growing brand since its debut in the beauty market.

There is a significant focus and shakeup in the cosmetic and beauty industry as concern grows over animal rights and protection.

Consequently, more attention is now being paid towards ingredient lists and testing policy of various beauty brands.

So, is Athar’a Pure cruelty-free and vegan? We have made a thorough analysis of this brand, and you will have your answer in this article.

Is Athar’a Pure Cruelty-Free?

A brand that would be certified as cruelty free must meet up with specific standards and criteria, which we duly consider for Athar’a Pure.

  • Their products or any of its ingredients must not be tested on animals even when requested by law
  • Their products should not be sold in mainland China
  • They should not allow any third-party testing of their products or its ingredients on animals

Are Athar’a Pure Products Tested On Animals?

Athar’a Pure does not test any of their products or ingredients on animals at any point during formulation, production, or distribution.

Source: Athar’a Website

The above statement reflects the stand of Athar’a Pure on animal testing, as stated on its official website.

The company shows its cruelty-free certifications and affirms that it does not test on animals. Instead, Athar’a Pure checks the efficacy and safety of its products on human volunteers.

Do they test animals when required by law? Or use a third party?

Athar’a Pure does not test their product on animals even when the law requests them to do so. The company does not compromise its ethical animal testing policy.

Instead, the brand keeps its products off areas that mandate animal testing on its products.

Likewise, Athar’a Pure does no use any third-party testing; neither authorizes their retailers or distributors to test their products.

Are Athar’a Pure products sold in China?

No! Athar’a Pure does not sell its products in mainland China because animal testing is required by law in China.

The company prefers to preserve its cruelty free status rather than obey this law to sell in China. Therefore, Athar’a Pure neither submits nor pays for its product to test on animals in China.

Does Athar’a Pure have Cruelty free Accreditations Certifications?

Athar’a Pure has been efficient in preserving its cruelty free status. Consequently, the brand has double cruelty free certifications.

Source: Peta Website

Athar’a Pure is certified by PETA BEAUTY WITHOUT BUNNIES. This certification means that this company does not test their products or ingredients on animals at any phase of their production processes.

Source: Leaping Bunny Website

Athar’a Pure has a LEAPING BUNNY certification. This certification means that a company’s ingredients or products are not tested on animals during the production process.

Neither does the company permit a third party to carry out these tests on its behalf.

Is Athar’a Pure Owned By Another Company?

Athar’a Pure is an independent company that is not under any parent company. The brand operates freely on its own; thus, making it easier to make their ethical policies and decisions.

Is Athar’a Pure Vegan?

Vegan products are products that do not contain any animal ingredients or animal-derived ingredients. Athar’a Pure is 100% vegan.

None of the company’s products have any form of animal-derived ingredients, materials, or by-products. They achieve this feat without compromising the quality and safety of their products.

Athar’a Pure does not have a vegan certification despite being 100% vegan. However, the company is a partner with vegan cuts, and you will find most of their products in vegan cut’s store.

It is best to check through the ingredient list of any product you are purchasing to ascertain its vegan status.


Athar’a Pure is a cruelty free brand with both PETA and Leaping Bunny certifications. The company does not test its products on animals by itself or through a third party.

Likewise, it does not sell in mainland China. Notably, Athar’a Pure is 100% vegan.