Is Auromere Cruelty-free and Vegan?

Is Auromere Cruelty-free and Vegan?

Yes, Auromere is a cruelty-free company. It doesn’t do animal testing, doesn’t sell in China or other countries where foreign companies are required to test on animals. Also, it doesn’t conduct tests through third parties. Although not all of its products are vegan, most of Auromere products are.

Auromère Ayurvedic Imports is a non-profit company established in 1979. It is based in North Carolina and owned by Integral Yoga Ashram. The company is run by volunteers and members.

They sell dental products such as toothpicks, mouthwashes, and toothpaste. Also, they sell books, incense, hair care, and skincare products.

Many users or people who look to buy Auromere products would like to know if their products are vegan and cruelty-free. Having made our findings, we will analyze the company in detail.

Continue reading to discover the status of the company as of the last quarter of 2020.

Is Auromere Cruelty-Free?

For a company to be tagged as cruelty-free, or for them to get the PETA and Leaping Bunny certifications, and, hence, their logos, these companies must have proof that it doesn’t do the following:

  • Testing any of its finished products on animals
  • Contracting or financing third party companies to test their products on animals on their behalf
  • Selling in countries where there is legislation that foreign countries do animal testing before their products can be available commercially.

Taking the above into consideration, we found out that Auromere is completely cruelty-free.

The company doesn’t test on animals, doesn’t finance other companies to do so, and does not produce, pack, or distribute its products in countries that have pro-animal testing regulations.

As can be seen above, the brand is approved as a cruelty-free company by PETA and so it carries its Beauty Without Bunnies logo, a mark of PETA’s certification.

As you can also see above, the brand is listed on Leaping Bunny as a cruelty-free company.

Source: Peta Website
Source: Leaping Bunny Website

Are Auromere products tested on animals?

Auromere products aren’t tested on animals. The company also doesn’t operate or sell in companies where there are regulations on animal testing. There are also no reports of the company conducting testing by proxy.

After all, animal testing has been proven by science to be ineffective. This is because many animals can resist many diseases or medical reactions that may be potent to humans and vice versa.

So, Auromere considers other options of laboratory testing that are considered ethical and don’t involve animals.

Do they test Animals when required by the law?

Getting a cruelty-free logo doesn’t stop at just not conducting animal testing. To be deemed cruelty-free, a foreign company should not have its factories or products physically available in stores in countries with current regulations that demand animal testing.

One of these countries is China. However, Auromere doesn’t do business with China, so this is not a possibility.

Are Auromere products sold in China?

Again, Auromere products are not sold in China, either through cross-border or in-store sales. China has laws that require companies to test their products on animals.

Authorities can also collect samples of the products and test before the said brand has its goods available in Chinese territories.

This is why cruelty-free companies always steer clear of China to retain their reputation and continue promoting proper, modern, and social corporate ethics.

Does Auromere have Cruelty-Free Certifications?

Yes, Auromere is heavily certified by many organizations that are renowned for strict pro-animal standards and which also certify or approve brands for their good practices.

According to Auromere, the brand is currently certified and approved by PETA’s Beauty Without Bunnies, the Leaping Bunny, the Humane Society, and Beauty Without Cruelty.

Source: Auromere Website

Is Auromere Owned by another company?

As of 2020, it is a non-profit organization that is completely run by members and volunteers. Also, there is currently no speculation about a possible acquisition by any company which may be testing on animals or operating in China.

So, there is no possibility of it being controlled by another company that may be conducting animal testing (at least for now).

Is Auromere Products Vegan?

While Auromere Ayurvedic Imports have many vegan products, not all Auromere products are 100% vegan. This implies that they use animal derivatives in some of their products. However, many of its products are made from natural sources such as plants.

Some of its vegan products include:

  • Auromere Ayurvedic Herbal Toothpaste
  • Auromere Ayurvedic Vegan Fluoride Free Mouthwash
  • Auromere Ayurvedic Bar Soaps
  • Neem Plus 5 Shampoo
  • Auromere Massage Oil
  • Exfoliating Face Wash
  • Neem Picks


Auromere is a cruelty-free company with many vegan products in its catalog. The non-profit brand is not owned by another company and doesn’t sell in China.

Its products are currently approved for being cruelty-free by organizations such as PETA’s Beauty Without Bunnies, the Leaping Bunny, the Humane Society, and Beauty Without Cruelty.