Is Aveeno Cruelty-Free and Vegan?

Quick Answer: Is Aveeno Cruelty-Free and Vegan?

Aveeno is not a cruelty-free brand. The company tests its products on animals when requested by law. Consequently, they sell their products in mainland China. Aveeno’s parent company is also non-cruelty free because they test their products on animals when requested by law. Aveeno is not a 100% vegan brand.

Aveeno is an American brand founded by two brothers following their research on oat in 1945. The brand is now one of the best beauty and skincare brands in the United States of America.

Protection of animal rights and environmental sustainability is one of the top trending topics worldwide.

Many concerned individuals, including buyers and potential buyers, now look into the testing policy and ingredients list of various manufacturing brands in the beauty and cosmetic industry.

If you are in the testing policy and ingredient list of Aveeno, we share your worries. This article will provide an insight into the cruelty free and vegan status of this company.

Is Aveeno Cruelty Free?

Before a company or brand can be certified as cruelty free, it must meet specific standards and considerations. Aveeno has been evaluated based on these factors to determine if they are cruelty free brand.

A brand that would be certified as cruelty-free must meet up three essential criteria –

  • Their products or any of its ingredients must not be tested on animals even when requested by law
  • Their products should not be sold in mainland China (where animal testing is required by the law)
  • They should not allow any third-party testing of their products or their ingredients on animals

Are Aveeno Products Tested on Animals?

Yes, Aveeno allows its products to be tested on animals when requested by law.

The statement above reflects the animal testing policy of Aveeno on their official website. Although Aveeno claims not to test their products on animals, they will do so when the law requests it.

The statement “except in rare situations where the government or laws requires it” means that they allow animal testing on their products where it is mandated by law.

Source: Aveeno Website

Do They Test Animals When Required By Law? Or Use A Third Party?

Yes, Aveeno allows animal testing on their products when requested by law. The brand claims to do this to fulfill health and safety regulations. This act is evident in its animal testing policy on their official website.

Aveeno might not authorize random animal tests on their products; they allow health laws to carry out animal testing.

Are Aveeno Products Sold In China?

Yes. Aveeno products are available in retail and wholesale stores in mainland China. They submit and pay for their products to be tested on animals by health law in China.

In fact, Aveeno has a Chinese website (, which is evidence of their trades in China.

Source: Aveeno China Website

What’s the deal in China? Chinese health laws mandate animal tests on all imported beauty and cosmetic products. The country demands this test to ensure the safety and efficacy of these products.

This act is against the cruelty free standards; hence, any beauty brand that sells its product in mainland China is not considered a cruelty free brand.

Does Aveeno Have Cruelty Free Accreditation Certifications?

No! Aveeno does not have any cruelty free accreditation certification because of its ethical policy. The brand failed to earn this certification because they fail to meet some crucial cruelty free standards.

First, they test their products on animals when requested by law. Likewise, they sell their products in mainland China.

Is Aveeno Parent Company Johnson & Johnson Cruelty-Free?

Aveeno is a subsidiary brand to Johnson & Johnson. Johnson & Johnson is not a cruelty free company because they test their products on animals when requested by law.

Therefore, Aveeno is a non-cruelty free brand owned by a non-cruelty free parent brand.

Is Aveeno Vegan?

Vegan products are products that do not contain animal materials or animal-derived ingredients. Aveeno products are not 100% vegan because some of their products have animal-derived ingredients.

Some individuals do not even regard Aveeno products as vegan options because of their non-cruelty free policy.

Aveeno does not have a vegan certification. Nevertheless, going through the ingredient list of any product you intend to purchase will help you ascertain its vegan status.


Aveeno is a non-cruelty brand that allows their product to be tested on animals when requested by law. Likewise, Aveeno’s parent company (Johnson & Johnson) carries out animal testing when requested by law.

Aveeno is not 100% vegan. Hence, Aveeno neither has a cruelty free certification nor a vegan certification.