Is Beautycounter Cruelty-free and Vegan?

Quick Answer: Is Beautycounter Cruelty-free and Vegan?

Yes, the Beautycounter brand is cruelty-free, but then not completely vegan. The brand obtains its ingredients from natural ingredients like Kaolin clay, rosemary, grapefruit, charcoal, Cranberry seed oils, raspberry, and Vitamin C. They also do not test out the effects of their products on animals. Beautycounter does not sell their products in countries that require products to be first tested on animals.

BeautyCounter is a skincare and cosmetic brand that believes in using natural vitamin and mineral supplements to make the skin and hair radiant.

The brand’s products don’t have harsh fragrances and are very efficient for sensitive skin, acne-prone skin, etc. Generally, Beautycounter makes products that work to make the skin and hair more hydrated, wrinkle-free, and adequately pigmented.

The brand was founded in 2013 by a dermatologist, Gregg Renfrew. The company’s headquarters is based in Santa Monica, California, in the United States. This brand has no parent company.

A lot of our readers have asked if the Beautycounter brand is cruelty-free or vegan. From our thorough research studies, we have analyzed the brand and its products in detail. So, is Beautycounter cruelty-free?

Keep reading to find out.

Is Beautycounter Cruelty-free?

Source: Beautycounter Website

Yes, the Beautycounter brand is cruelty-free. Before any brand can be confirmed as cruelty-free, it must first satisfy some criteria.

  • None of the products should be tested on animals.
  • The brand must not test its products on animals, even if it is something the law demands.
  • The brand must not sell its products in China.

Are the Beautycounter products tested on Animals?

No, the products of Beautycounter are not tested on animals. The brand holds a high level of priority on the life of natural organisms.

Beautycounter ensures that no risk is brought to any animal in any way because of their products. This status of theirs is another reason the brand is eco-friendly.

Source: Beautycounter Website

Does Beautycounter test its products on animals even when the law requires them to or through third parties?

Animal testing is when a company’s products are applied to animals to test for their validity. Through this test, the company gets to know if the products will affect humans in any way, thereby putting the animals at the risk of death.

These tests are carried out in laboratories, and the Beautycounter brand does not have any of these.

The Beautycounter brand does not test its products on animals, and they make sure their suppliers and third-parties do not either.

If any country demands that they carry out animal testing, they do not sell their products there.

Does Beautycounter sell its products in China?

China is one country that demands that companies test their products on animals. Beautycounter has a standard that stays away from such tests, so they don’t sell their products in China.

They also do not have any licensed sellers in the country.

Does Beautycounter have Cruelty-free Accreditations?

The Beautycounter brand has been certified by PETA.

The PETA certification is one that requires brands to sign off a statement of assurance that they are not involved in the conduction or commissioning of any test on animals or will ever be involved in the future.

So, Beautycounter does not test their ingredients or finished products on animals. This PETA company is so strict with their checks that even the materials used by the brands are appropriately assessed.

On Beautycounter’s products, you will see the logos of the PETA accreditation. Along with Leaping Bunny Certification.

Source: Leaping Bunny Website

Does Beautycounter have a Parent Company?

No, the brand does not have a parent company.

Are Beautycounter’s products Vegan?

Vegans are individuals that do not use anything produced from animals. Now, we will analyze the brand’s products based on that definition.

The Beautycounter brand does not completely produce vegan products, so we cannot categorize all their products as vegan.

However, almost all their products—about 80 percent—are vegan.

Source: Beautycounter Website

Does Beautycounter have Vegan Certifications?

No, Beautycounter does not have vegan certifications. That is because only a fraction of their products are vegan. Vegan certifications are awarded to brands that produce items with more than ninety percent naturalness.

Beautycounter cancels out here since it uses some ingredients sourced from animals to make its products.

The following products are examples of vegan products sold by Beautycounter.

  • Counter time Defense oil (Cleansers)
  • Counter+ No.2 plumping facial oil (Facial oils)
  • Sheer genius conditioning lipstick (Lipstick)
  • Nourishing day cream (Body creams)

Check out their vegan offerings on and


The Beautycounter is a brand that tends to the natural beauty of the skin, hair, nails, and even the issue of cosmetics.

They offer a wide range of products to their customers, and most of them are made from natural ingredients like vitamin C and raspberry.

The brand is cruelty-free, and that status is proven by PETA. They are, however, not completely vegan.