Is BH Cosmetics Cruelty-Free and Vegan?

Is BH Cosmetics Cruelty-Free and Vegan?

BH Cosmetics is cruelty-free, but it is not 100% vegan. The brand does not carry out any form of tests on animals in the United States or in other countries where they sell their products. They do not sell in countries that require them by law to test on animals.

BH Cosmetics is a skincare and beauty brand based in Los Angeles, USA. The company launched in 2009 to give millennial and Gen Z consumers the confidence to be heard.

The BH in BH Cosmetic stands for Be Heard. BH Cosmetics sells color cosmetic products for the eyes and face, as well as other beauty accessories.

Is BH Cosmetics Cruelty-Free?

For a brand to qualify as cruelty-free, it has to meet two important standards.

The first standard is that the brand or company does not test on animals during or after the production of its beauty products. This also means that the brand does not hire any third-party supplier that condones or carries out animal testing.

The second standard is that the brand does not sell its products in countries that make it mandatory by law to test on animals. These types of countries are popular in Asia and include countries like China and Japan.

How does BH Cosmetics perform against these standards? They meet these two standards that qualify them to be considered as a cruelty-free brand.

They do not test on animals at any stage in their production process, nor do they work with or hire third-party suppliers that conduct animal testing.

Also, BH Cosmetics does not market or sell its products in China or other countries that require animal testing by law.

Are BH Cosmetics Products Tested On Animals?

BH Cosmetics claims to not test their products on animals, and those claims are true. The brand is committed to keeping your fur babies safe while providing clients with all the glam they need to feel confident and heard.

BH Cosmetics’ position on animal testing and cruelty is clearly expressed on their website.

Source: BH Cosmetics Website

Do They Test Animals When Required By Law?

Many countries demand that brands test their products on animals before selling. This has forced many brands that normally would not test on animals to carry out animal testing.

Sometimes, these brands employ third parties to help conduct the testing so that their names would be in the clear.

For BH Cosmetics, testing on animals is against their policies, so they do not sell in countries that require animal testing by law.

Are BH Cosmetics Products Sold In China?

BH Cosmetics currently sells its products in retail stores in the United States, the United Kingdom, Canada, and different parts of Europe, but do they sell in China?

To sell in China would mean that they need to carry out animal testing. Since BH Cosmetics is committed to keeping animals safe, they do not sell their products in China, whether online or in their retail stores.

Does BH Cosmetics Have Cruelty-Free Certifications?

Yes, BH Cosmetics has cruelty-free certifications. Aside from the many blogs and websites that list them as cruelty-free, the brand also has certifications from recognized organizations that are against any form of animal cruelty.

Foremost among these organizations are PETA and Leaping Bunny.

Here is a screenshot of PETA’s page that shows that BH Cosmetics is cruelty-free.

You can find the cruelty-free certification from Leaping Bunny on this page.

Source: Peta Website
Source: Leaping Bunny Website

Is BH Cosmetics Owned By Another Company?

In 2018, the BH Cosmetics brand was acquired by MidOcean Partners. Although acquired, founders Fred Sadovskiy and Kirill Trachtenberg retained their ownership shares in the company.

They currently serve as CEO and Chief Strategy Officer for BH Cosmetics, respectively. The reason for the acquisition was to fast-track the brand’s expansion and growth.

Are BH Cosmetics Products Vegan?

No, BH Cosmetics is not a 100% vegan company. While the company does not test on animals, it does use animal derivatives in some of its products. These derivatives include beeswax, silk powder, keratin, shellac, and collagen, among many others.

The use of these animal-derived ingredients does not mean that the brand does not have vegan products, because they do.

On the BH Cosmetics website, you would find an entire collection of vegan beauty products. These products include foundation, eye shadow palettes, brush sets, and lipsticks.


BH Cosmetics is a cruelty-free beauty brand that aims to create products that empower their clients to be seen and heard. The brand has a reputation for being social as they showcase and listen to their customers all across their social media platforms.

While the brand is designed to empower customers, they also have animal-friendly policies in place that ensure that they do not conduct any form of animal testing.