Is ELF Cosmetics Cruelty-Free and Vegan?

Quick Answer: Is ELF Cosmetics Cruelty Free and Vegan?

ELF Cosmetics is a cruelty-free brand that is certified by PETA. The company does not carry out any form of animal testing on its products or ingredients. Likewise, they don’t authorize any third-party testing on their behalf. Consequently, they don’t sell their products in mainland China. EFL Cosmetics is a 100% vegan brand.

ELF Cosmetics is one of the leading American cosmetic brands, and it is based in Oakland, California.

It was founded in 2004 by Scott Vincent Borba and Joseph Shamah, and the brand has consistently maintained quality and ethical operations.

There is a keen attention to animal protection, with particular focus directed towards the beauty industry.

Like most other brands that deal in beauty products, many people are interested in the animal testing policy and ingredient list of ELF Cosmetics.

If you are interested in ELF Cosmetics’ vegan and cruelty free status, you have your answer right here.

Is ELF Cosmetics Cruelty Free?

Most brands love to claim a cruelty free status. But before a brand can be generally accepted as cruelty free, it must meet specific criteria and standards.

ELF Cosmetics was carefully evaluated to ascertain that it meets these standards. These criteria are;

  • Their products or any of its ingredients must not be tested on animals even when requested by law
  • Their products should not be sold in mainland China
  • They should not allow any third-party testing of their products or its ingredients on animals

Are ELF Products Tested On Animals?

ELF Cosmetics does not test its products or ingredients on animals at any manufacturing, production, and distribution point.

Source: ELF Website

The above statement represents the animal testing policy of ELF Cosmetics. The report reflects the commitment of ELF Cosmetics towards a cruelty free practice.

Aside from the fact that the brand does not test on animals, they also contribute significantly towards animal charities and welfare.

Do They Test Animals When Required By Law? Or Use A Third Party?

ELF Cosmetics does not carry out animal testing even when requested by law.

The company maintains a complete cruelty free practice and doesn’t submit or pay for its products to be tested on animals even when requested by law.

Similarly, ELF Cosmetics does not authorize any third party, including authorities, retailers, and distributors, to carry animal testing on their behalf.

Are ELF Cosmetics Products Sold In China?

ELF Cosmetics does not sell its products in mainland China. China has health laws that mandate animal testing on cosmetic, skincare, and beauty products imported and retailed in China.

However, EFL Cosmetics sells its products online despite not selling in physical stores.

Cosmetics sold online in China do not undergo regular animal testing because they are shipped directly to the customer and this doesn’t go against the ethical policy of ELF Cosmetics.

Does ELF Cosmetics have Cruelty Free Accreditation Certification?

EFL Cosmetics meets all requirements to be certified as a cruelty free brand. Therefore, they have PETA Beauty without Bunnies Certifications.

Source: Peta Website

ELF Cosmetics is certified by PETA BEAUTY WITHOUT BUNNIES. This certification means that this company does not test their products or ingredients on animals at any phase of their production processes.

Is ELF Cosmetics Owned by Another Company?

EFL Cosmetics is an independent brand that is owned by Scott Vincent Borba and Joseph Shamah. The brand operates on its own without superior interference.

Is ELF Cosmetics Vegan?

Vegan products are products that do not include any animal materials or ingredients. ELF Cosmetics is 100% vegan because none of its products contain any animal-derived materials, or by-products.

Nevertheless, ELF Cosmetics does not have any vegan certification. Although it does not undermine their vegan status, it is best to check the ingredient list of any product you purchase to be sure if it is vegan or not.


EFL Cosmetics is certified cruelty free by PETA because of their ethical practice. The brand does not test their products or ingredients on animals, and they don’t authorize any third-party testing.

ELF Cosmetics is 100% vegan, and it does not sell its products in mainland China.