Quick Answer: Is Fourth Ray Cruelty-Free and Vegan?
Fourth Ray is cruelty-free and 100% vegan. Their products are free from animal derivatives, and they do not test finished goods on animals. Their customer base is concentrated in Europe and America. Despite their short stay in the industry, they’ve managed to keep their products off the Chinese market. As such, they are not compelled to abide by China’s testing law. The brand features a couple of cruelty-free certifications, as well.
On August 20, 2018, ColourPop announced that its parent company was about to launch a new cosmetics brand called Fourth Ray.
Just Like ColourPop, the brand will focus on providing high-quality beauty options at attainable prices.
Fourth Ray will go further to provide skincare solutions in addition to beauty items. Presently, the brand has a large product portfolio that includes serum, face oil, moisturizers, and sunscreen.
Is Fourth Ray Cruelty-Free?
Some brands claim to be cruelty-free despite operating below the standards. Fourth Ray doesn’t give out a lot of information concerning their cruelty status.
For this reason, we had to come up with our checklist once again to see if they met all the requirements. The requirements say that a cruelty-free brand must not:
- Test their final product on animals
- Finance testing when they sell in other countries
- Sell in countries where animal testing laws are in place
From our research, we found that Fourth Ray met the criteria and has a couple of certifications to back their claims. Plus, they do not sell in China.
Are Fourth Ray Products Tested On Animals?
Fourth Ray products are not tested on animals. They adopted a non-animal testing method for their finished goods, and their products also feature a couple of logos from cruelty-free authorities.
Secondly, they don’t finance animal testing, nor do they sell in China.
Do They Test On Animals When Required By Law?
Most countries require testing to be carried out on finished products before they’re launched into the market. While some countries adopt animal testing, others don’t.
In Europe, animal testing is frowned at, which is the reason why most brands that distribute solely around this region are cruelty-free.
On the other hand, countries like China adopted animal testing and have made it compulsory for foreign brands who want to sell in the country.
Brands who sell in China have to submit their products for testing, as failing to do so will mean breaking the law.
Fortunately, Fourth Ray does not sell in countries where animal testing is required by law. They don’t intend to go against their principles for profit.
Are Fourth Ray Products Sold In China?
Fourth Ray products are not available in the Chinese market. The majority of their products are sold via their website and are available for distribution across Europe.
They don’t have any physical stores in China, nor are they available on Chinese online retail stores’ websites.
Since they don’t sell in China, they’re unlikely to finance animal testing on their products.
Does Fourth Ray Have Cruelty-Free Certifications?
Fourth Ray is certified by top cruelty-free authorities. They have a seal of approval from PETA and feature the beauty without bunnies logo on all their products. PETA also considers Fourth Ray to be a vegan brand.
Earning approval from PETA means that the brand has declared that it doesn’t use any form of animal derivatives or tests on animals presently, nor do they intend to do so in the future.
Is Fourth Ray Owned By Another Company?
Fourth Ray is the sister brand of ColourPop. Both brands are owned by Seed Beauty, a company founded by Laura Nelson in 2014.
As the name suggests, they focus mainly on beauty products. Seed Beauty is still relatively new to the industry, so they only have few subsidiaries.
Are Fourth Ray Products Vegan?
Fourth Ray products are 100% vegan. They’re made from plant derivatives rather than animal derivatives. You won’t find any traces of lanolin or other animal-derived ingredients.
Their products have been tested extensively and have been passed as safe for human use.
As an alternative to animal testing, the brand uses human volunteers to test their end products. The response from these volunteers determines if the products will be launched or not.
We’ve mentioned some of their vegan products for you to check out.
- AHA face serum
- Good mood gel moisturizer
- PM gel face cleanser
- Avocado + Aloe Double-shot face serum
- Feelin’ plumpy face milk kit
- BFD cleansing oil
- Turmeric face milk
- Coconut face milk
- The daily eye cream
- Rose face milk
- Watermelon face milk
Summary
Fourth Ray is the perfect alternative for individuals who want to move from a non-cruelty free brand to a cruelty-free one.
They might not have the same experience as the likes of Maybelline or L’Oreal, but their production process is eco-friendly. Most importantly, they’ve been able to eliminate any process that poses any sort of threat to animals.
