Is Kaja Cruelty-Free and Vegan?

Quick Answer: Is Kaja Cruelty-Free and Vegan?

Kaja is a cruelty-free beauty care company that does not test its products on animals. However, the brand currently has no cruelty-free certification from PETA or Leaping Bunny. Although the brand has a lot of vegan products, a few of its products contain animal ingredients, which makes Kaja not completely vegan. Kaja is owned by MBX, an international brand whose companies test on animals.

Kaja, which means “Let’s Go” in Korean, is a K-beauty brand that was co-developed by Sephora. It makes personal care products, such as lip shines, eye shadows, bronzers, primers, concealers, blushes, and highlighters.

The brand is owned by MemeBox, a parent company that tests products from its other brands on animals. Kaja products are currently marketed by MemeBox.

Source: MBX Website

Is Kaja Cruelty-Free?

Animal testing in any form in any part of the world is animal cruelty.

Although many brands are abandoning the method and opting for safer, friendlier, and more effective methods, many brands still conduct these tests, especially in the cosmetics and beauty industry.

This is due to the position many of these companies keep on the international front.

To assess whether a company is cruelty-free or not, we use a three-point checklist. To be cruelty-free, a company must ensure that it’s not:

  • Testing on animals anywhere in the world
  • Selling in countries where animal testing is required by law
  • Selling in stores in mainland China
  • Paying third-party companies to test on animals

For many animal rights organizations and cosmetics consumers, Kaja remains in the gray area because there is not much said or known of its production procedure.

However, our research has shown that Kaja doesn’t test on animals. The brand doesn’t sell in China and doesn’t use suppliers that test on animals.

Does Kaja Test Its Products On Animals?

Kaja states that it does not test any of its products or raw ingredients on animals. This information comes from a response to an inquiry made regarding the brand’s cruelty-free status.

Source: Ethical Elephant Website

Does Kaja Test Its Products On Animals Even When Required By Law?

Kaja doesn’t test on animals even when required by law. According to MBX, while products from its I’M Meme and Pony Effect brands are sold globally, including in China, Kaja products are not available for sale there.

Therefore, there is no need for animal testing.

Does Kaja Sell Its Products In China?

Many beauty companies looking to enter or retain the Chinese market face the last resort of animal testing, as is required by the law in the mainland part of the country.

Conducting or consenting to animal testing is not justifiable in any way and violates the requirement to be a cruelty-free brand.

Kaja products are not available in China. However, their products are still accessible in mainland China via e-commerce, a shipping method that is not subject to animal testing.

Is Kaja Cruelty-Free Accredited?

Kaja is yet to be accredited by PETA or Leaping Bunny, two of the most trusted cruelty-free certification organizations in the world.

Is Kaja Owned By a Parent Company?

Kaja is owned by MBX, a parent company that tests on animals due to the availability of its other brands in China. However, since Kaja isn’t physically selling in China, MBX’s animal testing policy doesn’t affect Kaja in any way.

Is Kaja Vegan-Friendly?

Not all of Kaja’s products are vegan. Some of its products contain animal ingredients and derivatives. Nonetheless, it still has a large offering of products that are suitable for vegetarians.

These products can be found in their lipsticks, face, cheeks, and eyeliner categories. These include:

  • Air Heart Lipstick + Cheeky Stamp Blush Set (Cheek)
  • Cheeky Stamp Blendable Blush (Cheek)
  • Air Heart Lightweight Natural Finish Lipstick (Lip)
  • Don’t Settle Concealer (Face)
  • Dream Puff Radiant Mousse Primer (Face)
  • Glowy Stamp Blendable Liquid Highlighter (Face)

You can check out their vegan offerings on MemeBox’s website


Kaja is a cruelty-free brand. The K-beauty cosmetics company is owned by MemeBox, a global multi-brand parent company that distributes beauty and cosmetics products in China, where animal testing is required by law.

However, this policy doesn’t apply to Kaja, as the product isn’t available for sale in China.

Because little is known about the details of the company’s production procedures and policies on animal testing, Kaja isn’t yet certified as cruelty-free by PETA or Leaping Bunny.

It’s also not completely vegan, but it has products that don’t contain any animal ingredients.