Is Kenra Cruelty-Free and Vegan?

Quick Answer: Is Kenra Cruelty-Free and Vegan?

Kenra has confirmed that they’re 100% cruelty-free. The brand steers clear of animal testing in any form, and neither do they use suppliers who engage in the act. These claims are backed by a certification from PETA. On the other hand, Kenra is not a certified vegan brand. This leaves room for the presence of animal byproducts in their formulation.

Kenra is a hair care brand that started in 1929. The brand was launched in Indianapolis and debuted their first product, which was a “no tweeze” wax developed by their founder, Henry Meyers.

The brand has stuck to its original policy of not testing on animals despite the takeover by Henkel. Kenra’s catalog includes shampoo, hair treatment and styling, conditioner, hair spray, and finish.

Henkel is known for distributing its products and that of its subsidiary brand worldwide, including places where animal testing is required.

For this reason, we understand that most of our readers are likely to jump to conclusions due to Kenra’s affiliation with Henkel.

This guide will present you with authentic information about Kenra’s vegan and cruelty-free status.

Is Kenra Cruelty-Free?

We have a checklist for qualifying a cruelty-free brand. Any brand considered as cruelty-free by us must meet the following requirements set by cruelty-free authorities. And they include:

  • The brand must not test products on animals or use third-parties
  • Products must not be sold in China
  • The product must not be sold where animal testing is required by law
Source: Kenra Website

Are Kenra products tested on animals?

Kenra doesn’t test their finished goods on animals. They also don’t use suppliers who carry out animal testing, and neither do they employ third-parties to test on their behalf.

They also stay off markets where animal testing is required by law.

Do they test animals when required by the law?

No, they don’t test on animals even when required by law. Kenra does not distribute to markets with a strict testing policy. The company majorly distributes to retailers in the US and Canada.

Cosmetic authorities in these areas do not deem animal testing compulsory for cosmetic products; hence human volunteers are used in most cases.

Only brands who import their products into China are required to test on animals by law. The reason the likes of L’Oreal, Clinique, and Neutrogena are not certified cruelty-free.

Are Kenra products sold in China?

Kenra products are not sold in China. The brand distributes mainly in the US and Canada. The majority of their products are distributed to certified retailers. You won’t find their items listed on popular retail stores like eBay.

Source: Kenra Website

Considering the standard they uphold, it’s no surprise that they don’t sell in China. They’ve been able to stand their own ground even while their parent company sells in the area.

Is Kenra Accredited By PETA?

Kenra is on PETA’s list of cruelty-free brands. They took part in their cruelty-free program, which requires them to pledge not to carry out animal testing in any form in the future.

On the other hand, we didn’t find them on Leaping Bunny’s database of cruelty-free brands. This shows that they haven’t taken part in their CIC program.

Source: Peta Website

Is Kenra Owned by another company?

Kenra is one of Henkel’s subsidiaries. Henkel does test on animals when required by law and has some subsidiaries that do the same. Kenra is one of few exceptions.

Henkel is one of the oldest producers of consumer goods in Germany, with their existence spanning back to 1876. Their most popular subsidiaries include Loctite, Persil, Purex, and Dial.

Is Kenra Products Vegan?

A brand that’s considered vegan must not include any animal-origin ingredient in its formulation. This implies that their ingredient list shouldn’t feature usual suspects like lanolin, honey, beeswax, and carmine.

The vegan community has seen a changing trend in these brands’ production process, as most manufacturers are looking to develop the synthetic form of each of these byproducts.

Do Kenra Products Contain Animal Derivatives?

Unfortunately, Kenra is not vegan. The brand doesn’t claim that all their products are free from animal derivatives. A number of their listings do contain animal byproducts.

To be on the safer side, it’s best to check through the product label to go through the ingredient list published with it.

They’ve failed to also put up a vegan policy on their site. Brands who do so can’t be trusted. As such, we recommend you find an alternative vegan-friendly line if you’re all about the vegan lifestyle.

Fortunately, there are some options in the market that are both vegan and cruelty-free.


It’s important to note that the testing policy of a parent company doesn’t automatically rub off on a subsidiary.

Several brands owned by Henkel were acquired, hence these brands were allowed to maintain their original cruelty-free status.

Kenra is, however, not the ideal brand for vegans. It’s best to look for an alternative that meets your vegan needs.