Quick Answer : Is KKW Beauty Cruelty Free and Vegan?
Yes, KKW Beauty is a cruelty-free brand because they do not test any of their products or ingredients on animals during manufacturing or distribution. They don’t authorize any third-party testing; hence, they don’t sell their products in mainland China. KKW Beauty products are not 100% vegan because some of their products contain some animal-derived ingredients.
KKW Beauty is one of the newest brands in the beauty industry. The brand is based in the United States of America was founded by the famous Kim Kardashian West in 2017.
Being a new brand does not exclude KKW Beauty from the trending scrutiny of animal testing policy and the use of animal-derived ingredients.
Many users, potential users, and other concerned individuals still have specific questions about this brand, particularly about being cruelty free and vegan.
We have made a thorough analysis of this brand, and you will have your answer in this article.
Is KKW Beauty Cruelty Free?
A brand that would be certified as cruelty free must meet up three essential criteria, which we duly consider for KKW Beauty to ascertain their cruelty free status.
- Their products or any of its ingredients must not be tested on animals even when requested by law
- Their products should not be sold in mainland China
- They should not allow any third-party testing of their products or its ingredients on animals
Are KKW Beauty Products Tested On Animals?
KKW Beauty does not test any of their products or ingredients on animals during manufacturing, development, and distribution anywhere in the world.
KKW Beauty is yet to have a concrete animal testing policy on its official website. But their cruelty free approach is evident in their ethical guidelines and cruelty free practices.
Do they test animals when required by law? Or use a third party?
KKW Beauty does not test their product on animals even when requested by law. The brand ensures a firm stand against all forms of animal testing even when the law requires them to do so.
As of now, KKW Beauty does not sell its products in regions where the law mandates animal testing for imported beauty products.
Similarly, KKW Beauty does not commission any third–party to carry out animal testing on its behalf. The brand does not permit any retailer, distributor, or even regulatory authorities to carry out the test on its behalf.
Are KKW Beauty products sold in China?
KKW Beauty does not sell its products in mainland China, and Chinese regulatory law mandates animal testing for imported beauty products to ascertain their safety.
This practice is against the ethical policy and cruelty free practice of KKW Beauty.
Does KKW Beauty have Cruelty free accreditations certifications?
KKW Beauty strives to ensure that they meet every criteria and standard of a cruelty free brand.
Nevertheless, the brand is yet to have any cruelty free accreditation certification. But this does not undermine their cruelty free practices and policy.
Is KKW Beauty Parent Company COTY Cruelty Free?
Another company does not directly own KKW Beauty. However, COTY has acquired 51% of KKW Beauty, which is significant enough for them to have a say in its processes.
The good news is that COTY is also a cruelty free brand; hence, playing down any controversy about their status.
Is KKW Beauty Vegan?
Vegan products are products that do not contain any animal ingredients or animal-derived ingredients. KKW Beauty products are not 100% vegan. Some of their products contain animal-derived ingredients and materials or by-products.
KKW Beauty does not have a vegan certification. It is best to check the ingredient list of any product you are buying to ensure their vegan status.
Summary
KKW Beauty is one of the newest and mid-range beauty brands.
They do not test their products on animals anywhere globally, and KKW Beauty products are not 100% vegan.
Consequently, KKW Beauty is neither certified vegan nor cruelty free by any official body.