Is Love Beauty and Planet Cruelty-Free and Vegan?

Quick Answer: Is Love Beauty and Planet Cruelty-Free and Vegan?

Love Beauty and Planet is cruelty-free and Vegan. According to PETA. However, many critics question the company’s credibility of being cruelty-free, as its parent company (Unilever) practices animal tests on their products. Other accreditation companies like Leaping Bunny do not certify Love Beauty and Planet as being cruelty-free. The company is 100% vegan, however, as none of its products have animal-sourced ingredients.

Love Beauty and Planet is owned by Unilever, which has its headquarters in London and Rotterdam, Netherlands.

The company has shifted its headquarters solely to London in 2020, though, as the owners stated that one headquarters is better than two.

The Unilever Company was founded in 1930 and has been a dual-listed company, with Unilever N.V. based in Netherlands and Unilever PLC in London.

There were plans to merge Unilever N.V. into Unilever PLC in London, a move that was expected to be complete in November 2020.

Many of our readers have asked if Love Beauty and Planet is cruelty-free and vegan. We have analyzed the brand and most of its products. Is Love Beauty and Planet cruelty-free and vegan? Keep reading to find out more details.

Is Love Beauty and Planet Cruelty-Free?

For a company and its products to be cruelty-free, it should not test any of its products or ingredients on animals, test on animals even when required by law, or sell its products in China, where testing is mandatory by the law.

We will analyze these criteria one by one.

Are Love Beauty and Planet Products Tested On Animals?

Love Beauty and Planet is on PETA’s list for cruelty-free companies. However, it’s unclear whether the company is cruelty-free, as Unilever is still known for its continuous testing on animals and selling its products to suppliers worldwide.

Also, Love Beauty and Planet’s website does not contain any useful information on their animal testing policy, making their testing on animals quite unclear.

Source: Love Beauty and Planet Website

This is virtually all we have from the company’s animal testing policy. Love Beauty and Planet is in Cruelty-Free Kitty’s gray area, meaning it’s unclear whether the company is 100% cruelty-free.

Do They Test on Animals When Required by the Law? Or Use a Third Party?

In countries like China, all cosmetics must undergo animal testing before entering the market and being ready to use by humans.

Although Love Beauty and Planet do not entirely test on animals, the company has not commented or clarified it in their animal testing policy.

Therefore, we don’t feel comfortable claiming that Love Beauty and Planet is a cruelty-free brand.

Are Love Beauty and Planet Products Sold in China?

Love Beauty and Planet denies the sale of its products to Chinese suppliers.

Chinese laws recently changed for mandatory pre-market testing if the products are made in China, but post-market animal testing still holds if customer complaints arise.

Unilever allows brands under its ownership to operate with different policies from the parent company.

As such, Love Beauty and Planet does not sell in China, as their policies hold that the brand won’t pay for testing their products on animals.

They are, therefore, not allowed to stock shelves with their products in mainland China. Love Beauty and Planet products are manufactured in the U.S., after which they are shipped to different countries worldwide.

Does Love Beauty and Planet Have Cruelty-Free Accreditations and Certifications?

Looking at the PETA website, we see that Love Beauty and Planet is on their cruelty-free list.

Source: Peta Website

However, note that PETA certifies companies as cruelty-free only in reference to their policy statements. These are merely statements that any company can provide to be included in this list.

Leaping Bunny requires companies to adhere to independent audits, which is a better way to gauge a company’s cruelty-free status.

LB&P is not Leaping Bunny-certified. Most companies choose to go the PETA way because they can get away with more.

Does Love Beauty and Planet Have a Cruelty-Free Parent Company?

LB&P is owned by Unilever, a powerful corporation that is infamous for animal testing.

The company may not test on behalf of all its brands, but don’t you think being tied to a non-cruelty free company also makes you not entirely cruelty-free?

Here is a statement from their animal testing policy.

Is Love Beauty and Planet Vegan?

To be vegan means that the company does not source any of its ingredients from animals. LB&P is a 100% vegan brand and none of its products or ingredients are sourced from animals.


There is a lack of transparency about the cruelty-free status of Love Beauty and Planet products. Even if it’s not a 100% cruelty-free brand, there is a need for the company to give correct details that will guide their consumers.

Love Beauty and Planet is a brand of Unilever, which is not a cruelty-free company, so there are chances that the company could also be selling in China.

In China, animal testing is required by law, and it could be done in pre-marketing or post-marketing. They should consider getting a certification from Leaping Bunny or Free the Bunny.