Is Natasha Denona Cruelty-Free and Vegan?

Is Natasha Denona Cruelty-Free and Vegan?

Natasha Denona is a cruelty-free makeup brand that doesn’t test its final products, formulations, and ingredients on animals. Although the company is not yet certified by PETA or Leaping Bunny, it doesn’t sell in countries where animal testing is required by law. Also, it doesn’t outsource animal testing to third parties, nor do its suppliers. The brand does have vegan products, but its not 100% vegan.

Natasha makeup brand was established more than 20 years ago in Italy and is owned by Natasha Denona herself, who is an entrepreneur and award-winning makeup artist.

Asides from being the founder of the company, Natasha Denona is also the creative director. The company’s makeup products are made for makeup enthusiasts and professional makeup artists.

Since its inception, the brand has always been owned and under the care of Natasha Denona. There has been no acquisition or takeover by a parent company that might test on animals.

Is Natasha Denona Cruelty-Free?

Because Natasha Denona is a company that sells to more than 50 countries all over the world, many of our users are wanting to know if the brand sells to China, if it’s cruelty-free, and if it tests on animals.

To answer these questions, we have to put the brand through our ultimate checklist. To be cruelty-free, a brand must not:

  • Test its ingredients, formulations, final products, or by-products on animals
  • Sell its products in countries where animal testing is required by law
  • Have suppliers or third parties that test products on animals on their behalf

Given the above, it is fair to say that Natasha Denona is cruelty-free, as the company, its suppliers, and its partners do not test on animals.

This is emphasized by the company in responses to inquiries and on the frequently asked questions page.

Source: Natasha Denona Website

Are Natasha Denona Products Tested On Animals?

As mentioned earlier, Natasha Denona’s products are not tested on animals. Replying to the question of whether it is a cruelty-free brand or not, Natasha Denona writes on its FAQ page, as can be seen in the previous section:

“Yes! Natasha Denona products aren’t tested on animals.”

This means none of its products, including its ingredients and formulated products, are tested on animals.

Do They Test On Animals When the Law Requires It?

The issue of testing when the law requires it is taken from China’s animal testing regulations.

These regulations work in such a way that all foreign companies looking to have a slice of the Chinese market must test their final products on animals.

However, this regulation was recently adjusted, and animal testing is only done when there are complaints from the users.

Taking this into consideration, companies that sell in mainland China are rarely cruelty-free, as this is where animal testing is required according to the country’s statutory regulation.

However, it is good to know that Natasha Denona products are not sold in mainland China or anywhere animal testing is required by law.

Are Natasha Denona Products Sold In China?

Again, Natasha Denona makeup products are not sold in China. Stores of the brand cannot be found in mainland China, nor does it carry out cross-border sales to the country.

While Natasha Denona sells to virtually all corners of the world, including Asia, Africa, the Caribbean, South America, Central America, the Middle East, and Europe, it doesn’t sell to mainland China.

Source: Borderoo Website

Despite the economic attraction, Natasha Denona has decided to stay away from mainland China because of its regulations on animal testing.

Does Natasha Denona Have Cruelty-Free Certifications?

Unfortunately, Natasha Denona doesn’t have any cruelty-free certifications to back up its claims. It has no accreditation from Beauty Without Bunnies or Leaping Bunny.

Although they are not certified by these organizations, this does not mean that they test on animals.

We checked PETA’s database of companies that test on animals, and Natasha Denona, as expected, wasn’t listed.

Source: Peta Website

As can be seen above, Natasha Denona doesn’t have a certification because it has not signed the organization’s “statement of assurance”, which is a requirement for getting listed.

Is Natasha Denona Owned By Another Company?

No, Natasha Denona is owned by Natasha Denona herself. It’s not owned by any parent company that might test on animals.

Are Natasha Denona Products Vegan?

Although Natasha Denona is cruelty-free, Natasha Denona isn’t 100% vegan.

Although the brand tries its best to substitute animal derivatives with plant ingredients in most of its products, a few of its products may contain carmine. All of its palettes contain carmine and are, therefore, not vegan.

Source: Natasha Denona Website

However, below is a list of Natasha Denona makeup products that are 100% vegan:

  • Invisible HD Face Powder
  • Eyeshadow Base
  • Body Glow
  • Foundation X+
  • Transfix – Matte Concealer
  • Lip Glaze
  • Wood Wash
  • Mark Your Liquid Lipstick Matte and Metallic


Although Natasha Denona is not yet certified by PETA and Leaping Bunny, the brand is cruelty-free. The brand doesn’t test on animals, nor does its suppliers or third parties.

Furthermore, Natasha Denona doesn’t sell to mainland China. However, not all its products are vegan. Finally, it is not owned by any parent company that might force it to be non-cruelty-free.