Is Pixi Cruelty-free and Vegan?

Is Pixi Cruelty-free and Vegan?

Yes, Pixi Beauty has recently confirmed that they do not test their products on animals. They also attest to not testing their products on animals by using third-party companies. While many of their products do not derive ingredients from animal products, Pixi is not 100% vegan.

Pixi was founded in 1999 by Petra Strand and was launched as a flagship boutique in Soho, London.

The company has a worldwide following, with the largest markets being the US, the UK, Canada, and India. Pixi products are loved for the pure awakening they afford on your skin, hair, lips, and nails.

Petra, the founder, has a considerable liking for skincare, so she uses beneficial ingredients and formulations derived from botanicals.

Since its launch, the company has had a mission to bring out the natural beauty in all women. At Pixi, it’s all about flaw-fixing, multitasking, and creating youth-enhancing products on the go.

Our readers have questions on whether Pixi has been cruelty-free and vegan since its founding, so we have studied the brand and their products in detail.

Is Pixi Beauty cruelty-free and vegan? Keep reading for more details.

Is Pixi Cruelty-Free?

To be cruelty-free means that none of this brand’s products should have undergone any testing on animals within or after the production process.

All companies should meet the criteria below to be branded cruelty-free. We will later analyze these criteria one by one:

No testing on animals. None of the brand products should be tested on animals, be it in the production stage, pre-market, or even post-market stages.

No animal testing even when required by law. Even in instances where the law requires it, the brand should not test on animals.

The brand should not sell in China. None of the company’s products should sell in mainland China or in any other country that mandates animal testing.

Are Pixi Products Tested On Animals?

No, Pixi is a cruelty-free company and does not test its products on animals.

Below is a statement from Pixi’s current animal testing policy.

Source: Pixi Website

Do They Test On Animals When Required By Law? Or Use a Third Party?

Pixi Beauty is a cruelty-free brand that does not test on animals, even in countries where the law requires it.

For instance, China wants all products entering its market to be tested on animals before being deemed safe for use by humans. No Pixi products are sold in China due to this law.

Pixi is also not owned by a parent company that tests on its behalf, so no, it does not do animal testing even by using a third party.

Are Pixi Products Sold In China?

Since Pixi is a cruelty-free brand, they do not sell in mainland China. All cosmetics shipping to mainland China are mandated by law to undergo animal testing.

Pixi products are, however, available in China through the e-commerce market. This way, the company can maintain its cruelty-free relevance while still happily serving its Chinese customers.

Pixi is proud to be a cruelty-free brand. Customers in China are available to purchase Pixi through cross-border e-commerce, which allows us to remain cruelty-free by avoiding the need to undergo animal testing.

Does Pixi Have Cruelty-Free Accreditations and Certifications?

Currently, no major animal safety organization like PETA has certified or accredited Pixi Beauty.

Is Pixi Owned By Another Company?

No. Pixi is an independent company that was founded in 2001 and is still owned by Petra Strand to date. No third-party company that tests on animals currently has an entitlement to Pixi Beauty.

Is Pixi Vegan?

To be 100% vegan, the products must not contain any animal ingredients. Pixi is not an exclusively vegan brand. Some products from the company have ingredients derived from animals.

They also use animal by-products to manufacture other products.

However, Pixi sells certain products that are 100% vegan. Below is a list of products that are 100% vegan.

Face Makeup


  • Flawless & Poreless Primer
  • Redness Reducing Primer


  • Concealing Concentrate
  • Correction Concentrate
  • Eye Zone Brightener
  • Illuminating Tint & Conceal


  • Flawless Vitamin Veil
  • Colour Correcting Powder
  • H2O Skin Tint
  • Illuminating Tint & Conceal


  • Colour Correcting Powder
  • Flawless Beauty Powder
  • Flawless Finishing Powder
  • Glow-y Powder
  • Natural Contour Powder
  • Quick Fix Powder

Bronzer & Blush

  • Beauty Blush Duo
  • Beauty Bronzer
  • Quick Fix Bronzer
  • Strobe & Bronze Palette
  • Strobe & Sculpt Palette


  • Get the Look – ItsLipTime
  • Lip Contour Liner
  • Mattelustre Lipsticks
  • Tinted Brilliance Balm
  • Skincare



  • Glow Mud Cleanser
  • Makeup Melting Wipes
  • Moisturizing Cleansing Cloths
  • Nourishing Cleansing Balm

Serums & Oils

  • Hydrating Milky Serum
  • Overnight Glow Serum
  • Rose Oil Blend


  • Beauty Sleep Cream
  • Glowtion Day Dew
  • H2O Skindrink


  • Glow Mud Mask
  • Nourishing Sleep Mask


  • Glow Tonic
  • Hydrating Milky Mist
  • Makeup Fixing Mist


  • 24k Eye Elixir

Eye Makeup


  • (Extra) Eye Bright Liners
  • Endless Silky Eye Pen
  • Cat Eye Ink
  • Lash Line Ink


  • Lash Booster Mascara
  • Lower Lash Mascara


  • Brow Powder Palette
  • Brow Duo
  • Endless Brow Gel Pen


  • Get the Look – ItsEyeTime
  • Mesmerizing Mineral Palettes + Duos


By now, you can tell where Pixi stands as far as its cruelty-free and vegan status.

Pixi might not be a vegan brand, but it’s undoubtedly cruelty-free. However, it makes up for this by providing several vegan cosmetics across many categories.