Is Sensodyne Cruelty Free and Vegan?

Quick Answer : Is Sensodyne Cruelty Free and Vegan?

Sensodyne is not a cruelty free brand because it allows post-market animal testing on its products when required by law. The brand shares a similar animal testing policy as its parent brand (GlaxoSmithKline) and sells in mainland China. Sensodyne products are not 100% vegan; hence, they have no vegan or cruelty free certification. 

Sensodyne is a toothpaste and mouthwash brand that has a high reputation of being one of the best brands. It was founded in 1961 and has maintained a leading position as a subsidiary brand to GlaxoSmithKline.  

The human care industry is under scrutiny in recent times as concerns over animal protection increases. Many individuals are now interested in the animal testing policy and ingredient list of their favorite brands.

If you are keen on clarifying the cruelty free and vegan status of Sensodyne, we have the same concern. 

Is Sensodyne Cruelty Free? 

Being cruelty free means not carrying out animal testing of any form. Specific criteria help to decide if a brand is cruelty free or not. These factors are thoroughly evaluated for Sensodyne. 

Are Sensodyne Products Tested on Animals? 

Sensodyne tests on animals and allows animal tests on its products when requested by law. Sensodyne sells products in countries where the law mandates animal testing on human care products. 

There is no precise information about the animal testing policy of Sensodyne on their official website.

However, there is a clear indication the brand shares a similar animal testing policy with its parent brand, GlaxoSmithKline. 

Do They Test On Animals When Required By Law? Or Use a Third Party? 

Sensodyne tests its products in compliance with laws and regulations, and they sell their products in regions where animal testing is mandated for imported products. 

Likewise, it is not clear if they use a third-party to test their products on animals. There are speculations that there’s a high probability that they do since no other testing policy is published. 

Are Sensodyne Products Sold in China?  

Sensodyne sells its products in various retail stores and outlets in mainland China. 

What is the deal in China? Chinese health laws mandate animal tests on all imported human care products.

The country demands this test to ensure the safety and efficacy of these products.

This act is against the cruelty free standards; hence, any brand that sells its product in mainland China is not considered a cruelty free brand. 

Does Sensodyne Have Cruelty Free Accreditation Certifications? 

Sensodyne does not have any cruelty free accreditation certifications. The primary reason for this lack of accreditation is that it fails to meet two of the essential standards of a cruelty free brand.

Sensodyne tests on animals and sells its product in mainland China and countries where animal testing is mandatory, considered non-cruelty free practices. 

Is Sensodyne Parent Company GlaxoSmithKline Cruelty Free? 

Sensodyne toothpaste is a subsidiary of GlaxoSmithKline. This parent company does test on animals when required by law; hence, they are not cruelty free. 

Is Sensodyne Vegan? 

Vegan products are products that do not contain any animal-derived ingredients or materials.

Sensodyne products are not 100% vegan because some of them contain animal-derived ingredients.

However, the brand does not have any official vegan channel on its official website. 

Consequently, it is best to check through the list of any Sensodyne product you intend to ascertain its vegan status.

Also, Sensodyne does not have any vegan certification, and the company does not label any of its products as vegan. 


Sensodyne is a non-cruelty free brand that tests its products on animals when required by law. It is owned by a non-cruelty free parent brand (GlaxoSmithKline), and its products are not 100% vegan.

Consequently, Sensodyne neither has vegan nor cruelty free certification.